This paper investigates consumer attitudes toward domestic and foreign products using a multi-attribute model that includes measures of consumers' familiarity with and beliefs about products from various origins, as well as their ethnocentric tendencies and their affective feelings toward the origins themselves the model is. Free essay: attitude towards foreign and domestic products in india and its effect on changing buying preferences abstract: much study have already been done. Download citation | nigerian consumer at | the nigerian consumer obsession with foreign-made goods has had a detrimental effect on the domestic manufacturing industry this paper uses conjoint analysis to investigate the importance of a product's country-of-manufacture relative to other attri. Toward domestic products or against foreign products may lead to behavioral responses factors such as ethnocentrism, feelings of national pride, and personal experience of the global vision may also influence attitude toward a foreign product nowadays, more companies are competing on the global market , and these. This study was undertaken to examine empirically consumer attitudes towards local and imported important reasons for the ghanaian consumers' preference for foreign products limitations of the study are presented and suggestions for future research on industrialized countries where a range of domestic alter.
Much research relating to consumer attitudes toward foreign products has been conducted in large industrialized countries, with big internal markets and a range of domestic brands the study examines the impact of consumer ethnocentrism, animosity, interest in foreign travel and perceived availability of domestic products. And make available more products to compete favorably with imports jel: m31 keywords: consumer, ethnocentrism, attitude, domestic, foreign goods introduction hana as a developing country is working hard to become a middle income country by the year 2020 this is a step in the right direction toward. In retail patronage, but not in consumer spending behaviour and the attitudes towards buying croatian-made products it may be concluded that consumers' attitudes towards domestic and foreign retailers might predict retail patronage behaviour when designing retail strategy, managers should take into consideration.
Hostility or animosity towards a specific country and hence 'boycott' their products equally, consumers may have strong feelings of patriotism and pride in domestic products and consider it wrong, almost immoral to buy foreign products in examining the literature on consumer attitudes towards foreign products, two principal. Consumer ethnocentrism and attitudes towards domestic and foreign products: a south african study by christian donald pentz dissertation presented for the degree philosophiae doctor (phd) at stellenbosch university promoter: prof ns terblanche co- promoter: prof. The study compares nigerian consumer preferences for foreign and domestic produced goods a number of general product attributes, marketing activities and buying habits were used as preference indicators to explain the general attitudes of nigerian consumers towards shoes and wristwatches made in nigeria and in.
Purchasing foreign-made products (p 280) consumer ethnocentrism implies the normative belief that purchasing domestic products is more beneficial than purchasing imports (luque-martínez et al, 2000) in the literature on consumer behaviour, ethnocentrism is considered a component of attitude that is strongly linked to. Abstract - despite numerous articles which have been published, there seems to have been no real advancement in the development of theories which might explain why consumers view foreign products differently than they do domestic products this paper reports a study of french perception of foreign products using.
The nigerian consumer obsession with foreign-made goods has had a detrimental effect on the domestic manufacturing industry this paper uses conjoint analysis to investigate the importance of a. The paper describes attitudes of slovak consumers toward foreign brands and domestic brands brands in marketing are used to differentiate products and services and they have an important role in consumer purchase decision process prior to a purchase the brand can increase consumer's efficiency of perception,. Government should implement regulations and policies that restrict importation of products that are locally produced this will eventually promote the domestic production of goods and services index terms- consumer preference, attitudes, imported goods i introduction onsumers‟ attitudes towards foreign products. Abstract the purpose of this research is to discover high school student ethnocentrism and their attitude toward domestic product identifying these factors are very important for marketers in design their marketing relation to the price, 551% would buy the domestic product if the price between the domestic and foreign.
Based on the literature review, consumer ethnocentrism is found to have a significant effect on product attitudes and the perception towards quality products further, the country in today's globalized world, most consumers have access to large domestic markets and many products that are of foreign origin the judgement. Brands can no longer rely on foreign allure to make waves in china's market as buyers' demands mature and respond to domestic trends, explains ketchum's this can be attributed to increasing consumer sophistication, improved product design, functionality and marketing by chinese brands, a tendency for chinese.
Consumer ethnocentrism and animosity provide marketing with two useful concepts to understand the reasons behind consumers' buying decision process relating to domestic versus imported products and the factors that influence consumer attitudes toward foreign products (klein & ettenson, 1999 fernández- ferrín et al. Foreign made products abstract: this article presents the results of a survey of nigerian consumers' perception and attitude the results show that nigerian consumers perceive foreign made products as more re- okechuku, c and onyemah, v (1999), nigerian consumer attitudes towards foreign and domestic prod. Towards products show significant relationships (eg sharma, shimp & shin, 1995) further- more, consumer ethnocentrism appears to be a strong determinant of general attitudes to- wards foreign products in relation to domestic products (biljana & anthony, 1998) accord- ing to shimp & sharma (1987) highly ethnocentric.
Based on extant literature, studies have shown that consumers adjust their attitudes toward a product according to its country-of-origin citation: udegbe se (2017) nigerian shoppers/consumers preferences for foreign and domestic products: case study of clothes and shoes j account mark 6: 258. Construct of consumer ethnocentrism and in a study of american con- sumers, they showed that ethnocentric tendencies are significantly neg- atively correlated with attitudes toward foreign products and signifi- cantly positively correlated with attitudes toward domestic products netemeyer, durvasula, and lichtenstein. Mexico's entry into the north american free trade agreement has raised concern among business leaders about the ability of domestic firms to compete at home and abroad a key factor that will determine the competitiveness of local manufacturers is the effect that country image has on their products.